Develop a Business Plan
If you have a tourism business idea but not sure how to develop it, this programme is designed for you. It provides you with the practical steps and insights to starting your tourism business journey. If you have the idea and commitment, this programme is designed in a practical way to help you to further your idea.
Output: A tailored business plan for your business, designed by you.
Whether you have an idea, are in the early stages of developing your tourism business idea, or have just started operating, this programme is ideal for you. It is designed to encourage participants to network and learn from each other.
Course Content
- Session 1: Getting to know your business idea and an overview of Tourism Landscape and Emerging Niches
- Session 2: Customer Segments and Target Markets for Tourism Businesses in Ireland
- Session 3: Experience/Service Design – Mapping the Customer Journey
- Session 4: Building a Brand – Key Points and Practical Steps
- Session 5: Building a Marketing Strategy Product/Place/Price/Promotion Plan for a Tourism Business
- Session 6: Costing and Revenue Models for Tourism Businesses
- Session 7: Risk, Resilience and Resolve
- Session 8: Funding Options and Grant Supports for Tourism Businesses in Ireland – Overview of Funding and Grant Schemes
Additional One-to-One Mentoring
- 6 hours individual mentoring will be included in this programme.
If you would like to take part in this course please download and complete the Application Form and email it to info@midl.ie, subject line “Tourism Business Start Up Training.”
We would ask that participants pay a €50 registration fee (if possible) to take part in the training course. However, the registration fee should not be a barrier to taking part in the training. Please advise MID if you are not in a position to pay the registration fee.
